Maximize Your Private Lending Business with Google Ads
Harness the power of Google Ads to grow your private lending business. This guide helps you set up, optimize, and manage your campaigns to reach qualified borrowers, generate leads, and drive conversions. Follow these steps to create a scalable and cost-effective advertising strategy.
Set Up and Structure for Success
A well-structured Google Ads account is the foundation of effective campaigns. Learn how to establish your account, define clear goals, and create a keyword strategy that aligns with your target audience.
1
Create a Google Ads Account
Set up your Google Ads account with accurate business and payment information to ensure smooth ad delivery. This is the first step toward managing campaigns efficiently.
2
Define Your Campaign Goals
Whether you aim to generate leads or increase website traffic, defining your goals upfront helps guide the entire campaign strategy. Align your objectives with clear actions like form submissions or phone calls.
3
Conduct Keyword Research
Discover relevant keywords that your potential borrowers are searching for. Use tools like Google Keyword Planner to find high-volume, low-competition keywords and organize them into effective ad groups.
4. Track and Adjust for Continuous Improvement
Successful campaigns are built on constant refinement. Regularly monitor performance metrics, make adjustments, and test new strategies to ensure ongoing success.
$400B+
Residential Investor Loan Volume Annually in 2023
$21B+
Funded loans through our platform
>14 Days
Average days to close a loan & get paid
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Build Lasting Connections with Your Audience
Focus on more than just conversions—create meaningful engagements. By optimizing your messaging and targeting, you can build long-term relationships that drive loyalty and trust.
What Do LendingWise Customers Think?
After trying several commercial lending & hard money lending systems, we have finally found the perfect CRM & LOS software platform to scale our growing business. They have numerous robust features, it’s very customizable, and they are always willing to work with our unique requirements. It’s been amazing!
Whit McCarthy
CEO | Consistent Capital
LendingWise has been an invaluable CRM & LOS software platform to help us manage our borrowers, broker network and ever growing private money deal flow. They make our intake, processing, underwriting & loan closing process extremely efficient, which helps us continually grow and scale our hard money lending business!
Jeff Fechter
CEO | HouseMax Funding
After trying several commercial lending & hard money lending systems, we have finally found the perfect CRM & LOS software platform to scale our growing business. They have numerous robust features, it’s very customizable, and they are always willing to work with our unique requirements. It’s been amazing!
Matt Flores
EVP | CV3 Financial
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